Effective Date: September 20th, 2022
Roundhill Financial Inc. and its affiliate companies (“Roundhill,” “we,” “us” or “our”) recognizes the importance of protecting the privacy of our online visitors. This privacy policy (“Privacy Policy”) describes the way we collect, use and share information we collect when you visit our website available at https://www.roundhillinvestments.com/ (the “Site”).
PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. When you submit information to or through the Site, you consent to the collection and processing of your information as described in this Privacy Policy.
1. Investment Disclaimer
All content, information, materials and statements on this Site (collectively, the “Content”) is for informational purposes of a general nature only and does not address any circumstances of any particular individual or entity. The Content is not and shall not be construed as legal, tax, investment, financial, professional or any other advice. The Content does not represent or constitute any solicitation, inducement, recommendation, endorsement or offer by Roundhill or any third-party service provider to buy or sell securities, commodities, digital assets or any financial instruments. Nothing on our Site constitutes professional and/or financial advice, nor does any information found on this site constitute a comprehensive or complete statement of the matters discussed. Roundhill is not a fiduciary by virtue of any person’s use of or access to this Site and the Content. Any Content is subject to change anytime without notice and as such, no reliance must be placed on fairness, accuracy, completeness or correctness of any Content.
You alone assume the sole responsibility of evaluating all merits and risks that are or may be associated with any use of any Content or coming into any conclusion based on the Content. In exchange of using the Site, you agree not to hold Roundhill or any third-party service provider(s) liable (contingent or otherwise) for any possible claim for damages arising from any decisions you may or had made based on the Content. In any event, Roundhill and/or its employees, advisors and representatives are not liable for any loss or damage whatsoever directly or indirectly arising or incurred from any use or reliance of this Site, the Content or otherwise arising in connection therewith.
There are risks associated with investing in securities, commodities and property. Investing over securities and commodities such as stocks, bonds, exchange traded funds, mutual funds, money market funds, cryptocurrency involve risk of loss. Loss of principal is possible.
2. Personal Information
Roundhill collects personally identifiable information from you, which may include first and last name, email address, how you would describe yourself (e.g., financial professional or individual) and any additional information you may provide when you contact us through the Site’s “Contact Us” page. This information is collected and stored electronically when you sign up for our newsletter, contact us through the Site’s “Contact Us” page or when you interact with our advertisements.
3. Information Collected Automatically
Information about your computer hardware and software may automatically be collected by Roundhill when you use the Site. This information may include: your IP address, browser type, domain names, access times, approximate geographic location, referring website addresses and other technical information such as protocol status and substatus, bytes sent and received, and server information. We may also collect information about how you interact with the Site. This information is used by us for our business purposes, including for the operation of the Site, for technical troubleshooting, to maintain quality of the Site, to provide general statistics regarding use of the Site and to measure traffic and analyze user behavior with the goal of improving the Site, to deliver personalized marketing content based on user behavior and to operate, serve and track advertisements.
4. Cookies and Other Information Collection Tools
What are cookies? A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website or use the service again, the cookie allows that website or online service to recognize your browser or device. Cookies may store unique identifiers, user preferences and other information.
Duration of Cookies. We may use “session cookies” or “persistent cookies.” Session cookies are temporary and expire once you close your browser or once your session ends. Persistent cookies remain on your device for much longer or until you or your browser erase them. Persistent cookies have varying durations that are dependent on their expiration date.
Why do we use them? Cookies help us improve the Site by providing us with information about which parts of the Site are most popular, enabling us to analyze technical and navigational information about the Site, and helping us to detect and prevent fraud.
We also use cookies and other data collection tools (such as trackers and server logs) to help improve your experience with the Site. For example, we use Google Analytics and Google Tag Manager to help analyze how users use the Site. These tools use cookies to collect standard Internet log information and visitor behavior information. The information generated by the cookie about your use of the Site (including IP address) is transmitted to our data collection tool service providers. This information is then used by us to evaluate visitors’ use of the Site and to compile statistical reports on website activity for Roundhill. We may also enable and implement additional add-on services to Google Analytics, such as Demographics and Interest Reporting. Demographics and Interest Reporting gathers aggregate information such as the age and gender of users, along with certain interests those users express through their online activities, by tracking users across websites and across time. Google uses this data to provide us and our third-party vendors with aggregated and anonymized reports that we use to improve the Site’s structure and content. To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download and install the Google Analytics Opt-out Browser Add-on for each web browser you use. Using the Google Analytics Opt-out Browser Add-on does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Sites.
Additionally, we use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the “about Hotjar” section of Hotjar’s support site.
Facebook Pixel, may also use cookies, web beacons and other storage technologies to collect or receive information from our Site and elsewhere on the Internet to use such information to enable us to create targeted advertisements and measure the effectiveness of our ads. For additional information on ad targeting and to opt-out of the collection and use of information for ad targeting, please visit https://optout.aboutads.info/?c=2&lang=EN.
How do I control cookies? Web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking or rejecting them may prevent access to some features available through the Site.
5. How Information is Used
We may use the information we collect for any of the following purposes:
6. Sharing of Information
Roundhill does not share your personal information with third parties for those third parties’ direct marketing purposes.
7. Links to External Websites
Our Site may contain links to third-party websites and online services and/or snapshots of information provided by or derived from third parties. If you select these hyperlinks, you will no longer be on the Site. Roundhill has no control over such websites, online services or content. Roundhill does not adopt, endorse, nor is Roundhill responsible or liable for any such websites, online services or content, including advertising, products or other materials, on or is made available through such third parties’ websites or resources. Any access to and use of third-party websites and online services is not governed by this Privacy Policy but is instead governed by the privacy policies of those third-party websites and online services. We encourage you to review the terms and privacy notices of every website you visit. Other websites may offer links to our Site and/or Content with or without our prior authorization. Roundhill does not endorse any such sites. Roundhill may, in our sole discretion, block links to the Site and Content without any prior notice.
8. Social Media
Some aspects of the Site may allow you to interface with other social media services such as Twitter and LinkedIn. We will work to identify these aspects of the Site to you, for example, by identifying them with the applicable third-party logos or trade names. By using these interfaces, you will allow us to access information about you from those other online services, including information and other content that you submit to those online services. If you interface with the Site through your social media account, we may contact you or enable you to share your experience and content via your social media account, which information may be publicly viewed by other users of those services. For a description on how such social media services and other third-party platforms, plug-ins, integrations, and applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings with that service or platform.
9. User Choices
You may opt out of receiving our newsletters by following the unsubscribe instructions provided in any such emails. Please note that if you opt out of receiving our newsletters, this does not impact other transactional and administrative messages which you will continue to receive (such as emails relating to this Notice or emails responding to your inquiries).
10. Security Used & Retention of Personal Information
Roundhill uses reasonable security measures designed to safeguard against unauthorized intrusion to the Site and the alteration, acquisition or misuse of personal information. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information and to help ensure that your data is safe and secure. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us in accordance with Section 15 (“Contact Information; Questions and Changes in Information”) below. We will retain your personal information for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable laws or regulation.
11. Do Not Track
Our Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit www.donottrack.us.
12. Children
We do not knowingly collect or maintain personal information from any person under the age of thirteen. No parts of our Site are directed to or designed to attract anyone under the age of thirteen.
13. California Residents
Consumer Rights
Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), California residents have the following additional rights:
The right to request that a business disclose what personal information it collects, uses, discloses, sells or shares. Specifically, you may request that a business that collects personal information about you disclose the following:
The categories of personal information it has collected about you;
The categories of sources from which the personal information is collected;
The business or commercial purpose for collecting, selling or sharing personal information;
The categories of third parties with whom the business discloses personal information;
The specific pieces of personal information it has collected about you.
o You may also request that a business that sells or shares your personal information, or that discloses it for a business purpose, disclose to you:
The categories of personal information that the business collected about you;
The categories of personal information that the business sold or shared about you and the categories of third parties to whom the personal information was sold or shared, by category or categories of personal information for each third party to whom the personal information was sold or shared; and
The categories of personal information that the business disclosed about you for a business purpose and the categories of persons to whom it was disclosed for a business purpose.
How to Submit a Request
To exercise the rights described above, you must submit a verifiable request to us by phone at 888 489 2143 or online at https://www.roundhillinvestments.com/personal-information-request and providing the requested information. You may submit a request as frequently as you would like, but we are not required to respond to requests to provide personal information to you more than twice in any 12-month period.
To submit a verifiable request, you will be asked to provide certain information to help us verify your identity. The information we ask you to provide to initiate a request may differ depending upon the type of request, the type, sensitivity and value of the personal information that is the subject of the request, and the risk of harm to you that may occur as a result of unauthorized access or deletion, among other factors. We may also require you to provide a written declaration that you are who you say you are.
You may designate an authorized agent to make a request on your behalf by providing the agent with signed written permission to do so.
If we cannot verify your identity to make the request, we will not be able to comply with your request. We will inform you if we cannot verify your identity. We will only use personal information provided in a verifiable request to verify the requestor’s identity to make the request.
How we collect, use, disclose, sell and share personal information
Roundhill has collected the following personal information in the preceding 12 months for the business purposes set forth below. Sections 2 and 3 (“Personal Information” and “Information Collected Automatically”) above describe the categories of sources from which such information is collected. In the preceding 12 months, Roundhill has also disclosed the categories of personal information set forth below for its business purposes to the categories of third parties set forth in Section 6 (“Sharing of Information”) above.
| Categories of Personal Information | Description | Purpose(s) for Collection | Sold or Shared? | Categories of Third Parties to Whom Personal Information is Sold or Shared | Purpose(s) for Sale or Sharing |
|---|---|---|---|---|---|
Identifiers |
Name, online identifier, Internet Protocol address, email address or other similar identifiers. |
To provide, operate and manage our Site and services; To perform services requested by you, such as responding to your comments, questions, and requests, and providing any related support services; To improve our Site, services and marketing efforts, and to give each user a more consistent and personalized experience when interacting with us; To develop and send you communications, including marketing communications about our services, and to measure how effective our marketing campaigns are; For customer service, security, to detect fraud or illegal activities, and for archival and backup purposes in connection with the provision of the Site; To monitor and analyze trends, usage, and activities; To fulfill any other business or commercial purposes at your direction or with your notice and/or consent; and To comply with our legal obligations and exercise our legal rights. |
Yes |
Third-party website analytics and digital advertising service providers such as Google Analytics, Google Tag Manager, Hotjar, Facebook Pixel. |
To improve our Site, services and marketing efforts, and to give each user a more consistent and personalized experience when interacting with us; To develop and send you communications, including marketing communications about our services, and to measure how effective our marketing campaigns are; and To monitor and analyze trends, usage, and activities. |
Internet or similar network activity |
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. |
Yes |
Third-party website analytics and digital advertising service providers such as Google Analytics, Google Tag Manager, Hotjar, Facebook Pixel. |
To improve our Site, services and marketing efforts, and to give each user a more consistent and personalized experience when interacting with us; To develop and send you communications, including marketing communications about our services, and to measure how effective our marketing campaigns are; and To monitor and analyze trends, usage, and activities. |
Selling or Sharing Personal Information
Roundhill does not sell personal information to third parties. However, the collection of data by certain of our third-party website analytics or digital advertising service providers as described in Section 4 (“Cookies and Other Information Collection Tools”) may be considered a “sale” under the CCPA and is considered “sharing” under the CCPA. To opt-out of the sale or sharing of personal information by Roundhill, you may go to Roundhill’s “Do Not Sell or Share My Personal Information” web page or by managing your cookie preferences for your specific browser type as instructed in the following links:
If you block certain cookies, some Site functionality may not work properly.
Sensitive Personal Information
Roundhill does not collect sensitive personal information.
Personal Information of Minors
Roundhill does not have actual knowledge that it sells of shares the personal information of minors under the age of 16.
14. Nevada Residents
Under Nevada law, Roundhill does not sell your personal information. However, if you are a Nevada resident, you may submit a request that we not sell any personal information we have collected about you by contacting us as set forth below.
15. Contact Information; Questions and Changes in Information
If you have any questions regarding this Privacy Policy or to request changes to your personal information, please contact us at 888 489 2143.
16. Notification of Changes
Any changes to our Privacy Policy will be posted to this page so users are always aware of the information we collect and how we use it. Accordingly, please refer back to this Privacy Policy frequently as it may change.